Digital marketing is a very lucrative career. This industry is growing at a rate that’s three times the U.S. GDP growth. People who work in digital marketing make an average of $114,275 a year, which is more than 72% of other workers earn.
We’ve listed our top tips for people who want to enter this sector:
Be Thirsty For Knowledge
Digital marketing is a fast-growing, highly competitive environment. HR professionals can easily assess the willingness to learn of their candidates. Succeeding in this type of industry requires a genuine thirst for knowledge and the willingness to learn and hone your skills as you go.
Stay On Top Of The Industry News
Keeping up-to-date with the latest news in the industry is an absolute must if you want to become one of the best professionals on the market. Google, Facebook, and all of the other major players for that matter launch frequent updates of their ranking algorithms and of their advertising platforms. If you don’t keep up with these updates, your knowledge would soon become obsolete and ineffective.
Some of the best resources to keep an eye on including Moz, Distilled, Search Engine Land, Social Media Examiner, and Hubspot. By subscribing to their news feeds, you’ll get informed updates from various digital marketing sectors such as SEO, PPC, and social media.
Make Networking One Of Your Golden Rules
Surround yourself with skilled and talented professionals. You’ll be able to reach out for help, should you ever run into problems. Also, networking may present you with great opportunities you might not have otherwise come across.
Attend some of the major digital marketing conferences and events near you. Initiate and maintain relationships with other digital marketers. Enhance and strengthen your skills by attending various workshops and presentations on different topics.
Use Personal Projects To Test Out Theories
Don’t take the word of experts for granted. Always try to test new ideas and apply best practices to your own projects. Digital marketing isn’t an exact science; what works for a business may not work at all for others. It is very important to run your own projects to test theories you learn about.
By conducting your own experiments, you’ll strengthen your skills in multiple areas of activity such as SEO, PPC, content marketing, and SEM. You’ll be able to apply your best findings to other projects you work on, either for your clients or for your employer. If you are looking for a Marketing Manager role then see here.
Get Familiar With The Terminology
You must become familiar with widely used acronyms such as PPC, SEO, SEM, ROI, CPC, and CPM. All of these terms have specific meanings. Failing to understand them will raise a red flag and will probably mark you as a newbie. Learning the industry jargon is an absolute must for you to gain the ability to perform market analyses and to write compelling reports for your clients.
Create And Strengthen Your Personal Brand
If you want employers to fancy bringing you on their teams, you must build a visible online presence and develop a powerful personal brand. This can be an excellent competitive edge that would allow you to stand out from the crowd and increase your chances to land your dream job.
Become A T-Shaped Marketer
A T-Shaped marketer is someone who has a basic knowledge of multiple marketing sectors but specializes in only one or two specific skills.
Many digital marketing agencies consider candidates with broader skill sets as a great choice, as digital marketing channels usually overlap. By acquiring such broad knowledge, you’ll also gain a better understanding of the specific focus you may want to follow through.